Tag: RIM (Research in Motion) or Apple’s iPhone. What did they do wrong? What should they have done to address the crisis more effectively? Why was this a missed opportunity to bolster sustainability?

Crisis Management Failure – The success of any organization rests firmly on its reputation, especially during times of crisis. Investigate an unsuccessful examples of crisis management such as Ford, Exxon, BP, Japan’s nuclear reactors, Toyota, RIM (Research in Motion) or…