JetBlue’s Customer Focus
What do you think are the implications of these choices for JetBlue, focusing on some customers and not on others?
JetBlue’s decision to focus on a differentiation strategy has several implications, especially when it comes to focusing on some customers and not others:
1. Attracting Value-Conscious Travelers:
- Implication: JetBlue appeals to customers who want a balance between affordability and premium services. This includes travelers who may not be able to afford traditional full-service airlines but still desire a comfortable flying experience.
- Outcome: By offering extras like more legroom, free Wi-Fi, and in-flight entertainment at competitive prices, JetBlue can capture a segment of travelers who prioritize value over the lowest possible fare.
2. Limited Appeal to Price-Sensitive Customers:
- Implication: Customers who prioritize the lowest possible fare (e.g., ultra-budget travelers) might not choose JetBlue if they don’t…
JetBlue’s decision to focus on a differentiation strategy has several implications, especially when it comes to focusing on some customers and not others:
1. Attracting Value-Conscious Travelers:
- Implication: JetBlue appeals to customers who want a balance between affordability and premium services. This includes travelers who may not be able to afford traditional full-service airlines but still desire a comfortable flying experience.
- Outcome: By offering extras like more legroom, free Wi-Fi, and in-flight entertainment at competitive prices, JetBlue can capture a segment of travelers who prioritize value over the lowest possible fare.
2. Limited Appeal to Price-Sensitive Customers:
- Implication: Customers who prioritize the lowest possible fare (e.g., ultra-budget travelers) might not choose JetBlue if they don’t…
JetBlue’s decision to focus on a differentiation strategy has several implications, especially when it comes to focusing on some customers and not others:
1. Attracting Value-Conscious Travelers:
- Implication: JetBlue appeals to customers who want a balance between affordability and premium services. This includes travelers who may not be able to afford traditional full-service airlines but still desire a comfortable flying experience.
- Outcome: By offering extras like more legroom, free Wi-Fi, and in-flight entertainment at competitive prices, JetBlue can capture a segment of travelers who prioritize value over the lowest possible fare. JetBlue’s Customer Focus
2. Limited Appeal to Price-Sensitive Customers:
- Implication: Customers who prioritize the lowest possible fare (e.g., ultra-budget travelers) might not choose JetBlue if they don’t…
