Qualitative vs. Quantitative Research
Describe the key differences between each type of qualitative and quantitative research. Provide a workplace example in which qualitative and quantitative research has been applied and how it has been used within your organization.
Qualitative and quantitative research differ in their purpose, data type, analysis methods, and outcomes.
Qualitative research focuses on exploring concepts, experiences, and meanings. It uses non-numerical data, such as interviews, focus groups, and observations, to gain in-depth insights into a topic. Thematic or content analysis is often used to interpret findings, making the research flexible and adaptable.
Quantitative research, on the other hand, involves measuring variables and testing hypotheses using numerical data. It relies on structured surveys, experiments, and statistical analysis, such as regression or t-tests, to produce objective and generalizable conclusions. This approach is structured and follows a predefined methodology.
Workplace Example of Qualitative and Quantitative Research
In a hospital setting, both research methods contribute to improving patient care and operational efficiency…
Qualitative and quantitative research differ in their purpose, data type, analysis methods, and outcomes.
Qualitative research focuses on exploring concepts, experiences, and meanings. It uses non-numerical data, such as interviews, focus groups, and observations, to gain in-depth insights into a topic. Thematic or content analysis is often used to interpret findings, making the research flexible and adaptable.
Quantitative research, on the other hand, involves measuring variables and testing hypotheses using numerical data. It relies on structured surveys, experiments, and statistical analysis, such as regression or t-tests, to produce objective and generalizable conclusions. This approach is structured and follows a predefined methodology.
Workplace Example of Qualitative and Quantitative Research
In a hospital setting, both research methods contribute to improving patient care and operational efficiency…
Qualitative and quantitative research differ in their purpose, data type, analysis methods, and outcomes.
Qualitative research focuses on exploring concepts, experiences, and meanings. It uses non-numerical data, such as interviews, focus groups, and observations, to gain in-depth insights into a topic. Thematic or content analysis is often used to interpret findings, making the research flexible and adaptable.
Quantitative research, on the other hand, involves measuring variables and testing hypotheses using numerical data. It relies on structured surveys, experiments, and statistical analysis, such as regression or t-tests, to produce objective and generalizable conclusions. This approach is structured and follows a predefined methodology.
