Healthcare Marketing Strategies
- Justify the purpose of the selected health care establishments’ products and services and their associated life cycles.,
- Propose one strategy to improve the marketing mix of the selected health care establishment.
Justifying the Purpose of Products and Services
Healthcare establishments typically provide products and services to address specific patient needs, enhance community health, and improve quality of life. For example:
- Purpose of Products: Medical devices, pharmaceuticals, and diagnostic tools are designed to prevent, diagnose, and treat illnesses effectively. Their purpose is grounded in improving patient outcomes and ensuring cost-effective care.
- Purpose of Services: Services like preventative care, specialized treatments, telemedicine, and counseling aim to offer comprehensive care tailored to individual and community health challenges.
Example: A hospital offering oncology services justifies its purpose by focusing on early cancer detection, advanced treatment options, and supportive care, thereby improving survival rates and quality of life…
Justifying the Purpose of Products and Services
Healthcare establishments typically provide products and services to address specific patient needs, enhance community health, and improve quality of life. For example:
- Purpose of Products: Medical devices, pharmaceuticals, and diagnostic tools are designed to prevent, diagnose, and treat illnesses effectively. Their purpose is grounded in improving patient outcomes and ensuring cost-effective care.
- Purpose of Services: Services like preventative care, specialized treatments, telemedicine, and counseling aim to offer comprehensive care tailored to individual and community health challenges.
Example: A hospital offering oncology services justifies its purpose by focusing on early cancer detection, advanced treatment options, and supportive care, thereby improving survival rates and quality of life…
Justifying the Purpose of Products and Services
Healthcare establishments typically provide products and services to address specific patient needs, enhance community health, and improve quality of life. For example:
- Purpose of Products: Medical devices, pharmaceuticals, and diagnostic tools are designed to prevent, diagnose, and treat illnesses effectively. Their purpose is grounded in improving patient outcomes and ensuring cost-effective care.
- Purpose of Services: Services like preventative care, specialized treatments, telemedicine, and counseling aim to offer comprehensive care tailored to individual and community health challenges.
Example: A hospital offering oncology services justifies its purpose by focusing on early cancer detection, advanced treatment options, and supportive care, thereby improving survival rates and quality of life…=
