Halo vs. Horn

1. Halo Effect:
   • Description: The halo effect is a cognitive bias where an overall positive impression of a person (or entity) influences perceptions of their specific traits or behaviors in a favorable light.
   • Example: If someone is perceived as physically attractive, there’s a tendency to also perceive them as more intelligent or trustworthy, even if those specific traits haven’t been observed or tested.
2. Horn Effect:
   • Description: The horn effect, also known as the devil effect, is a cognitive bias where an overall negative impression of a person (or entity) leads to the perception of specific traits or behaviors in an unfavorable light.
   • Example: If someone is disliked for a particular behavior or characteristic, there’s a tendency to perceive other unrelated traits of that person negatively as well, such as assuming they are incompetent or untrustworthy.

Key Differences:

• Valence of Impression:
  • Halo Effect: Positive impression leading to positive perceptions of specific traits.
  • Horn Effect: Negative impression leading to negative perceptions of specific traits…

1. Halo Effect:
   • Description: The halo effect is a cognitive bias where an overall positive impression of a person (or entity) influences perceptions of their specific traits or behaviors in a favorable light.
   • Example: If someone is perceived as physically attractive, there’s a tendency to also perceive them as more intelligent or trustworthy, even if those specific traits haven’t been observed or tested.
2. Horn Effect:
   • Description: The horn effect, also known as the devil effect, is a cognitive bias where an overall negative impression of a person (or entity) leads to the perception of specific traits or behaviors in an unfavorable light.
   • Example: If someone is disliked for a particular behavior or characteristic, there’s a tendency to perceive other unrelated traits of that person negatively as well, such as assuming they are incompetent or untrustworthy.

Key Differences:

• Valence of Impression:
  • Halo Effect: Positive impression leading to positive perceptions of specific traits. Halo vs. Horn
  • Horn Effect: Negative impression leading to negative perceptions of specific traits…