JetBlue’s Value Chain Activities
- Identify and list examples of activities that JetBlue has implemented for each value chain section (from Firm Infrastructure to After-Sales Service – see Lecture 2 slides 25-27 for support).
1. Firm Infrastructure:
- Management and Organizational Structure: JetBlue has a flat organizational structure that encourages communication and quick decision-making.
- Strategic Planning: Focus on long-term growth strategies while maintaining low operational costs and high customer service standards.
- Financial Management: Use of cost-effective practices, such as leasing aircraft rather than purchasing them outright to manage financial risk.
2. Human Resource Management:
- Recruitment and Training: Rigorous hiring process focused on customer service orientation, with comprehensive training programs for employees.
- Employee Engagement: Initiatives to maintain high employee morale, such as the “JetBlue Crew” culture, which encourages teamwork and recognition.
- Performance Management: Regular feedback and performance evaluations to ensure staff aligns with JetBlue’s service standards.
3. Technology Development:
- Booking Systems: Implementation of a user-friendly online and mobile booking system that enhances the customer experience.
- Operational Technology: Use of advanced scheduling and fleet management software to optimize flight operations and maintenance…
1. Firm Infrastructure:
- Management and Organizational Structure: JetBlue has a flat organizational structure that encourages communication and quick decision-making.
- Strategic Planning: Focus on long-term growth strategies while maintaining low operational costs and high customer service standards.
- Financial Management: Use of cost-effective practices, such as leasing aircraft rather than purchasing them outright to manage financial risk.
2. Human Resource Management:
- Recruitment and Training: Rigorous hiring process focused on customer service orientation, with comprehensive training programs for employees.
- Employee Engagement: Initiatives to maintain high employee morale, such as the “JetBlue Crew” culture, which encourages teamwork and recognition.
- Performance Management: Regular feedback and performance evaluations to ensure staff aligns with JetBlue’s service standards.
3. Technology Development:
- Booking Systems: Implementation of a user-friendly online and mobile booking system that enhances the customer experience.
- Operational Technology: Use of advanced scheduling and fleet management software to optimize flight operations and maintenance…
1. Firm Infrastructure:
- Management and Organizational Structure: JetBlue has a flat organizational structure that encourages communication and quick decision-making.
- Strategic Planning: Focus on long-term growth strategies while maintaining low operational costs and high customer service standards.
- Financial Management: Use of cost-effective practices, such as leasing aircraft rather than purchasing them outright to manage financial risk.
2. Human Resource Management:
- Recruitment and Training: Rigorous hiring process focused on customer service orientation, with comprehensive training programs for employees. JetBlue’s Value Chain Activities
