Developing quantitative or data-based recommendations to inform decision-making is critical to effective business planning. In this assignment, you make a business recommendation for a product launch based on decision and risk analysis, and using the Happy Jack scenario. Launch Decision Analysis
Steps for Analysis
Market Analysis:
- Market Size and Growth: Assess the size and growth rate of the target market.
- Customer Demographics and Preferences: Analyze customer segments, their preferences, and purchasing behavior.
- Competitor Analysis: Evaluate the competitive landscape, including market share, product offerings, and pricing strategies. Launch Decision Analysis
- Product Viability:
- Unique Selling Proposition (USP): Identify the unique features and benefits of the new product.
- Cost Analysis: Determine the costs involved in product development, manufacturing, marketing, and distribution.
- Pricing Strategy: Establish a pricing model that aligns with market expectations and company objectives.
- Decision Analysis:
- Decision Tree: Construct a decision tree to map out possible outcomes based on different decision paths.
- Expected Monetary Value (EMV): Calculate the EMV for each decision path to determine the most financially beneficial option.
- Sensitivity Analysis: Assess how changes in key variables (e.g., costs, market size, sales volume) affect…
Steps for Analysis
Market Analysis:
- Market Size and Growth: Assess the size and growth rate of the target market.
- Customer Demographics and Preferences: Analyze customer segments, their preferences, and purchasing behavior.
- Competitor Analysis: Evaluate the competitive landscape, including market share, product offerings, and pricing strategies. Launch Decision Analysis
- Product Viability:
- Unique Selling Proposition (USP): Identify the unique features and benefits of the new product.
- Cost Analysis: Determine the costs involved in product development, manufacturing, marketing, and distribution.
- Pricing Strategy: Establish a pricing model that aligns with market expectations and company objectives.
- Decision Analysis:
- Decision Tree: Construct a decision tree to map out possible outcomes based on different decision paths.
- Expected Monetary Value (EMV): Calculate the EMV for each decision path to determine the most financially beneficial option.
- Sensitivity Analysis: Assess how changes in key variables (e.g., costs, market size, sales volume) affect…
